MY CV

Professional Experience

MARKETING ESSENTIALS LAB

January 2020 - Present

CONTENT WRITER

My role consists of writing articles on a number of topics for brands such as MyDek, SteelScout, Sapphire Balconies as well as Marketing Essentials Lab itself.

BALWAAR, RURAL INDIA

January 2020 - Present

DIGITAL STRATEGIST www.balwaar.com

Balwaar is an organization in Sangrur, Punjab that aims at reviving craft and empowering the women. They specialize in weaving and embroidery.

My role here consists of creating written and visual content for their website and social media. I handle the Instagram account for them and created a website from scratch.

PENGUIN RANDOM HOUSE INDIA

January 2018 - Present

FREELANCE CONTENT WRITER

I write articles for their blog on topics based on books by various Indian and International authors.

DIGITAL MARKETING EXECUTIVE

I was the digital publicist for International and Children’s Books.
My role consisted of strategise digital marketing for an average of 20 titles per month.
I was responsible for the creation and execution of plans, allocation of work among copy and design team and managing budgets.
While here, I worked on building partnerships with other brands to collaborate on campaigns.

SOCIAL MEDIA MANAGEMENT

I was responsible for the creation and management of social media assets for titles across four divisions.
In this role, I wrote articles, video scripts, and created content for quizzes.
I coordinated with a design team to get ideas materialised into engaging content and worked closely with freelancers to get timely and good quality assets.
I also posted content on PRHI’s Facebook, Twitter, Instagram and LinkedIn pages in a timely manner to engage with consumers.

CONDE NAST TRAVELLER INDIA

June 2017 - September 2017

FEATURES INTERN

Responsibilities included research work, scheduling and conducting interviews, writing articles and fact-checking.

HINDUSTAN TIMES

May 2016 - June 2016

INTERN

Reporter for HT Chandigarh, Researched and wrote articles for HT City. Published under eight by-lines for the newspaper.

 

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