MY CV

Professional Experience

MARKETING ESSENTIALS LAB

January 2020 - Present

CONTENT WRITER

My role consists of writing articles on a number of topics for brands such as MyDek, SteelScout, Sapphire Balconies as well as Marketing Essentials Lab itself.

BALWAAR, RURAL INDIA

January 2020 - Present

DIGITAL STRATEGIST www.balwaar.com

Balwaar is an organization in Sangrur, Punjab that aims at reviving craft and empowering the women. They specialize in weaving and embroidery.

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My role here consists of creating written and visual content for their website and social media. I handle the Instagram account for them and created a website from scratch.

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PENGUIN RANDOM HOUSE INDIA

January 2018 - Present

FREELANCE CONTENT WRITER

I write articles for their blog on topics based on books by various Indian and International authors.

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DIGITAL MARKETING EXECUTIVE

I was the digital publicist for International and Children’s Books.
My role consisted of strategise digital marketing for an average of 20 titles per month.
I was responsible for the creation and execution of plans, allocation of work among copy and design team and managing budgets.
While here, I worked on building partnerships with other brands to collaborate on campaigns.

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SOCIAL MEDIA MANAGEMENT

I was responsible for the creation and management of social media assets for titles across four divisions.
In this role, I wrote articles, video scripts, and created content for quizzes.
I coordinated with a design team to get ideas materialised into engaging content and worked closely with freelancers to get timely and good quality assets.
I also posted content on PRHI’s Facebook, Twitter, Instagram and LinkedIn pages in a timely manner to engage with consumers.

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CONDE NAST TRAVELLER INDIA

June 2017 - September 2017

FEATURES INTERN

Responsibilities included research work, scheduling and conducting interviews, writing articles and fact-checking.

HINDUSTAN TIMES

May 2016 - June 2016

INTERN

Reporter for HT Chandigarh, Researched and wrote articles for HT City. Published under eight by-lines for the newspaper.